How to Improve Google Presence: Address GMB, NAP Citations and Website SEO

Discover the most common reasons why your business isn’t appearing on Google Maps and search results, and learn how to fix these issues.

Ways to Fix Your Business Listing

If you’re struggling to appear in local Google search results even after creating a Google My Business (GMB) account, keep reading to uncover the most common issues and how to resolve them.

Common Issues and How to Fix Them

1. Your Google My Business Isn’t Claimed and Verified

Creating a GMB account isn’t enough. You must verify your business to boost your chances of appearing on Google Maps.

How to Fix It:

1. Google your business to see if it’s verified. If you see “Own this business?” it’s not verified.
2. Verify through postcard, phone, or video verification.
3. Add and update information, including photos, videos, and descriptions.
4. Engage with reviews and answer questions.

2. Your Business Information is Incorrect or Inconsistent Across the Web (NAP Citations)

Ensure your Name, Address, and Phone number (NAP) are accurate and consistent across all online directories and listings.

How to Fix It:

1. Regularly check and update your business information on platforms like Yelp, Facebook, Apple Maps, and Bing.
2. Use tools like Moz Local or Uberall for larger operations.
3. For small businesses, consider an all-in-one tool like GoSite to manage NAP citations efficiently.

3. Your Website Domain Is Not Optimized for Search Engines

Your website’s optimization influences your searchability on Google Maps and Search.

How to Fix It:

1. Connect your website to Google Search Console to help Google understand your site.
2. Use the Google URL Inspection Tool to request re-crawling after updates.
3. Ensure your homepage clearly explains your business and services.
4. Regularly update your website with fresh content.

4. Your Business is New and Has a Very Small Web Presence

New businesses need time to build online presence and compete with established ones.

How to Fix It:

1. Request reviews from satisfied customers.
2. Join local business associations for backlinks.
3. Collaborate with local nonprofits or businesses.
4. Continuously update your website and GMB with fresh content.
5. Use relevant keywords to describe your business and services.

5. You’re Using Too Few, Too Many, or the Wrong Keywords

Keywords help Google understand your business and match it with relevant searches.

How to Fix It:

1. Identify the right keywords using tools like Google Trends or Keyword Planner.
2. Use keywords naturally on your GMB profile, listings, and website.
3. Avoid keyword stuffing to prevent penalties.
4. Monitor and adjust your keywords over time.

6. Your Business Has Moved or Changed, But You Haven’t Updated Your Information Online

Update your GMB and other listings promptly if your business moves or changes.

How to Fix It:

1. Update your business name, address, phone number, website URL, and hours on GMB.
2. Run a local listings report for bulk updates.
3. Re-verify your business if necessary.

7. You’re Not Growing Your Google Reviews

Reviews significantly influence your visibility and credibility.

How to Fix It:

1. Ask customers for reviews.
2. Respond to all reviews professionally.
3. Use a system to automate review requests.

8. Google is Penalizing Your Account for Violating Terms of Service

Avoid common mistakes that can lead to account suspension.

How to Fix It:

1. Don’t stuff keywords in your business name.
2. Don’t list addresses that customers can’t visit.
3. Avoid verifying multiple listings for the same business.
4. Use your website domain, not a forwarding URL.

9. You’re Not Keeping Your Online Presence Fresh with New Content

Regularly update your Google Business Profile and website with new content.

How to Fix It:

1. Add photos, posts, and interactive features to your Google Business Profile.
2. Maintain a blog or vlog to keep your content fresh and relevant.

10. Your Local Market is Highly Competitive

In a saturated market, extra effort is needed to stand out.

How to Fix It:

1. Define your ideal customer and use specific keywords.
2. Create quality content that helps your audience.
3. Use social media to engage with potential customers.
4. Ensure your website is optimized for mobile users.

In Conclusion

If your business isn’t showing up on Google, it can be frustrating, but there are steps you can take to improve your chances. Use the right keywords, update your information, and consistently engage with your online presence. With patience and effort, you can help potential customers find your business online.